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Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Publisher: New Riders Press
ISBN: 0321620062, 9780321620064
Format: pdf
Page: 135

If you're accountable for creating content for marketing and sales I encourage you to immediately get copies of Kristina Halvorson's Content Strategy for the Web for everyone on your team. One needs to know and plan ahead in all consideration when it comes to the content published or to be published online. Too often the focus is on technology and not on what actually matters, content. The content strategy has relatively the new type of the discipline in the digital marketing. Please, please, please could we stop talking about content strategy as if it only applies to the web design professional. €�Content strategy plans for the creation, publication, and governance of useful, usable content,” says Kristina Halvorson, author of the book Content Strategy for the Web. Content strategy for the web by Kristina Halvorson is a must read for anyone developing digital services of any kind. Kristina Halvorson – Content Strategy for the Web. She is the author of the seminal Content Strategy for the Web (2nd edition. Content Strategy is a very hot topic nowadays. It's All About the Text, Baby Text is everywhere. This second edition retains all that was wonderful in the first book,. Important voices in content strategy. Today, most of the content on the web is text. Adding voices that matter beyond mine:. The upside to crowdsourcing content is genuine and huge: Every contributor becomes incentivized to push your content and brand around the social web. We search for it in articles, blog posts, product descriptions, reviews, and more. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. What does this mean for SEOs and content strategy?